As related by FEMA Director Craig Fugate:
"It [the Map Your Neighborhood program] involves meeting with a small group of your neighbors to set up a plan for evacuation, rescue, etc. in the event of a disaster. You physically draw a diagram of your neighbor's homes to include gas shut-offs, water shut-offs, etc. You also inquire and make a list of who has a ladder, chain-saw, rope, muscular strength, or who can provide childcare so others can go to the aid of surrounding neighbors and so on. It is a very easy program to understand and does not rely on a large group to participate, just you and your immediate neighbors. It teaches basic preparedness and give some insight as to what may be needed and who, in your own neighborhood, is able to provide it."
Read more about the program and the rest of Director Fugates comments at the FEMA Blog: http://blog.fema.gov/2011/06/and-challengegov-winner-is.html