Little doubt sensor recognition capabilities like those found in Automatic License Plate Recognition (ALPR) have come a long way in the last decade. Indeed, it's a point probably best made by recent developments in Nashville, Tennessee, where "Facedeals" is undergoing field testing. Using a picture posted to an individual's Facebook site and digital cameras installed at shop entrances, Facedeals has the ability to recognize a shopper as he/she walks into a shop. That identification is then used to tailor the customer experience based on information previously collected about the individual - such as offering discounts on preferred items. To learn more, use the article or video links below:
The Facebook Camera That Can Recognise You Every Time You Walk Into a Shop (MailOnline, August 13, 2012)
Comment: The privacy blogs have been going wild with this one. On the one hand, Facedeals is being offered as a voluntary service. On the other hand, we are on the verge of adding Facedeals to other technologies like GPS and cell phone signals as a way to continuously track an individual in the urban environment. Yup, we are on a slippery slope.
Lead photo credit: http://redpepperland.com
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