Thought it was just big government and big telecoms who wanted to track your whereabouts? Nope, it's also big entertainment in the form of Mickey's Magic Kingdom. And, it's a high stakes gamble at that. More below:
(Bloomberg Businessweek, March 7, 2014)
Comment: Normally, I would say if this does anything to cut the wait time at "Pirates of the Caribbean", I'm all for it. But the concern would be, once all that seemingly innocent preference data is collected during your trip to Mickey's place, what are they going to do with it? Destroy it is the only correct answer.